Personal Injury · Georgia
Greathouse Trial Law
400%
growth in 20 months — #1 on the LF500 fastest-growing law firms
If you are a personal injury attorney in the state of Georgia, do not hire them — because I want to keep them all to myself.
Service
PPC for Lawyers
Buyer-intent keywords only, so spend turns into consultations.
The problem this solves
The problem this solves
Pay-per-click is the fifth spoke, and the one where money disappears fastest when it is run badly. The mechanics are simple enough that plenty of agencies will happily take the budget; the difference between a campaign that produces cases and one that produces a report is almost entirely in what you choose to bid on.
The discipline is buyer intent. Someone typing “car accident attorney near me” has a case and is ready to call. Someone typing “what to do after a car accident” is reading. Both are relevant to your practice. Only one of them is worth a hundred dollars a click, and the campaigns we take over from other agencies are usually paying for both.
Paid traffic exposes everything downstream. A slow site, a weak landing page, or an intake process that takes four hours to return a call will all be visible in the first month — which is uncomfortable, and considerably cheaper than finding out in the twelfth.
What's included
Everything in the program
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Audit of what you are running
Your current campaigns analyzed before anything is changed — where the spend goes, what it returns, and what is being wasted on searches that were never going to call.
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Audience and keyword research
Your ideal client defined, then the keywords and phrases they actually use. Buyer intent only: "personal injury lawyer near me" is a case, "how much do lawyers make" is not.
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Custom campaign build
Structured around your practice areas and geography, not a template applied to your account with the city name swapped.
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Professional ad creative
Ads written to engage the client you want, within the compliance constraints legal advertising actually operates under.
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Optimized landing pages
Purpose-built pages for the campaign. Sending paid traffic to a general practice-area page is the fastest way to pay for clicks that bounce.
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Retargeting and remarketing
Reaching the people who visited and did not convert. They have already shown intent, which is why retargeting consistently returns more than cold traffic.
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Ongoing optimization and ROI tracking
Visitors and conversions monitored continuously, with the campaign adjusted against return rather than against clicks.
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Consulting for your in-house team
If you have someone internal, we will train them rather than keep the account a black box.
How it works
What the first ninety days look like
- 01
Analyze and define
Current strategy audited, ideal audience defined, and the case types you actually want agreed before a keyword is bought.
- 02
Research and build
Keyword research, campaign structure, ad creative, and the landing pages the traffic will land on — built together, not bolted on afterwards.
- 03
Launch and track
Live with conversion tracking wired up from day one, so the first week produces data rather than guesses.
- 04
Optimize against return
Continuous adjustment on what converts, plus retargeting for the people who came close. Reported as cost per case, not cost per click.
Proof
What it looked like for a firm like yours
“After ten years of trying everything else, I highly recommend Josh and his team.”
Questions we get asked
Straight answers
How is PPC different from SEO?
PPC buys position immediately and stops the day you stop paying. SEO earns position slowly and keeps it. Most firms need both — paid search covers you while organic builds, and it lets you own a competitive term you have no realistic chance of ranking for organically this year.
Legal keywords are expensive. Is it worth it?
It depends entirely on your case value and your intake. Personal injury clicks can run into three figures, which is fine if the case is worth six. The failure mode is not the click price — it is buying broad keywords with no buyer intent, and intake that lets the leads go cold.
What is retargeting and why does it matter?
It follows people who visited your site and left without contacting you, showing them your ads as they browse elsewhere. Those people have already expressed interest, so the return is consistently better than cold traffic. Most firms never set it up.
Google Ads or Local Services Ads?
They do different jobs. Local Services Ads sit above everything, are pay-per-lead, and require Google screening. Google Ads give you far more control over targeting and messaging. Which mix is right depends on your practice areas and your market, and it is one of the first things we work out.
Can I keep my account if we part ways?
Yes. Campaigns are built in your account, and the history stays with you. An agency that runs your ads inside its own account is holding your data as leverage.
Free 15-minute strategy call
Ready to own your map pack?
We will tell you where your caseload is leaking, whether or not you hire us.
- Headquarters
- 250 S. Central Blvd, Suite 100-A, Jupiter, FL 33458
- Hours
- Mon–Fri — 9am to 5pm
- Sat–Sun — By appointment
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