Estate Planning · Massachusetts
Law Office of Polly Tatum
5+
years as a partner client
I am an estate planning attorney in Massachusetts, and the team has been a genuine partner in growing the practice.
Service
Blog & Content Marketing
Content that answers real client questions and ranks for them.
The problem this solves
The problem this solves
Content marketing for law firms works when it answers the question someone is actually typing, and fails when it is written to fill a calendar. That is most of the difference, and it explains why so many firms have three years of blog archives and nothing to show for them.
The seventh spoke covers three things that do different jobs. Blogs earn rankings for the questions clients ask before they are ready to call. Press releases turn genuine firm news into coverage and links. Newsletters bring past clients and referral sources back, which is the cheapest traffic you will ever get.
This is the fuel for organic SEO. Rankings are not something you buy separately from content — they are what happens when a well-built site publishes pages worth ranking, and then earns links to them.
What's included
Everything in the program
-
Blogs
Centered on your practice areas and written to rank — high-quality and SEO-optimized, aimed at the questions people actually search rather than the topics that are easy to write.
-
Press releases
Built around genuine firm news — an award, a hire, a community event — and pushed out with Quantum Distribution to support your organic SEO.
-
Monthly newsletters
Clickable, built around the month’s blog, promoting your services and featuring a client testimonial. It brings past clients and referral sources back to the site.
-
Keyword intent research
Every piece assigned to demand we have verified, matched to where the reader is: researching, comparing, or ready to call.
-
Thought leadership
Content that demonstrates you actually practice this, which is what separates a firm’s blog from the aggregator content that surrounds it.
-
In-house writing team
Written by our own content team, not a marketplace. Legal content written by someone who has never read a bar rule is a liability, not an asset.
-
Strategic outreach
The best pieces promoted rather than published and abandoned. Content that nobody links to does very little on its own.
How it works
What the first ninety days look like
- 01
Find the questions
Keyword and intent research against your practice areas and markets, so the calendar is built on demand rather than on ideas.
- 02
Plan the calendar
A schedule you can see, with each piece mapped to a stage of the client’s decision and to a page it is meant to support.
- 03
Write and approve
Drafted in-house, sent to you for review. Nothing publishes under your name that you have not read.
- 04
Publish, promote, measure
Published, distributed through the newsletter and social, then measured on rankings, traffic, and the enquiries that follow.
Proof
What it looked like for a firm like yours
“We have been able to take our lead gen from basically zero through PPC, and we can see steady growth month over month.”
Questions we get asked
Straight answers
How often should we publish?
Consistently rather than constantly. A steady monthly cadence of pieces that genuinely answer something beats a burst of twelve thin posts, and Google has spent several ranking updates making that increasingly literal.
Will AI write our content?
Not in place of our writers. Google’s recent updates have been explicit about rewarding authentic content and experience, and legal content is exactly where a generated approximation gets you into trouble. We use AI where it helps the process, not to produce the page.
Do blogs actually bring in cases?
Indirectly, and the honest answer is that most single posts do not. What works is the accumulation: a body of content that ranks for the questions people ask on the way to hiring a lawyer, feeding traffic to the pages that do convert.
What is Quantum Distribution?
The distribution network we push firm press releases through, so an announcement produces syndicated coverage and links rather than sitting on your own site alone.
Do we have to approve everything?
You should. It publishes under your firm’s name and reflects your practice — we would rather add a review step than have you discover a claim you would not have made.
Free 15-minute strategy call
Ready to own your map pack?
We will tell you where your caseload is leaking, whether or not you hire us.
- Headquarters
- 250 S. Central Blvd, Suite 100-A, Jupiter, FL 33458
- Hours
- Mon–Fri — 9am to 5pm
- Sat–Sun — By appointment
Request a call & get more leads now
Leave your details and we will call you back for your free 15-minute session.