Service
Capture, nurture, and follow up without adding headcount.
The problem this solves
A digital lead funnel is what you build when you stop waiting for people to search for a lawyer. Search catches demand that already exists; a funnel goes and creates it, which is why it works for practice areas where nobody wakes up planning to call an attorney.
The shape is always the same. Awareness — an ad interrupts the scroll for someone who does not yet know they need you. Interest — content earns enough trust that they are willing to hear more. Decision — a clear, low-friction way to act. Then nurture and retargeting for everyone who did not, which is most of them.
Follow-up is where the money is. Attracting a lead is half the job. The firms that get the return are the ones with sequences running long after the enquiry went cold — because the moment someone actually needs a lawyer rarely coincides with the moment they first saw your ad.
What's included
Facebook and Instagram campaigns aimed at demographics, behaviors, and interests relevant to your practice — built to stop the scroll and spark recognition.
The checklist, quiz, guide, or video someone will actually trade an email address for. A funnel without a strong lead magnet does not fill.
Purpose-built, A/B tested, and aligned to the ad that sent the traffic. Mismatch between ad and landing page is the most common reason a funnel leaks.
Every enquiry captured and attributed, so you know which ad, which audience, and which offer produced it.
Immediate and long-term email follow-up for the people who are interested but not ready. Most legal enquiries are not ready on day one.
Re-engaging the people who clicked, watched, or downloaded and then went quiet — consistently the cheapest conversions in the funnel.
Ad angles specific to your practice areas, tested against each other rather than assumed.
The funnel read end to end each month — impressions to leads to consultations — and adjusted where it is actually losing people.
How it works
Meta ads interrupt the scroll for people who either do not need you yet or do not know they do, and introduce the problem you solve.
Those who engage are moved to real content — video, blogs, checklists, free resources — that educates and positions your firm as the authority.
A clear call to action: book the consultation, download the guide, call the firm. This is where the funnel either converts or leaks.
Automated follow-up and retargeting for everyone who did not act, running long enough to still be there when their situation changes.
Proof
Personal Injury · Lodi, New Jersey
2
offices supported across New Jersey
They make you ubiquitous. They cover so many bases that whichever way someone looks, they are going to see your name. Our offices are in Lodi, New Jersey.
“I am the founder and owner of the law firm of Peter Davis & Associates.”
Questions we get asked
Google Ads catch people already searching for a lawyer — demand that exists. Digital lead funnels use Meta to reach people before they search, creating demand. Different intent, different cost, different timeline. Most firms benefit from both, and they are not substitutes.
A strong lead magnet, creative and targeting that match, landing pages and forms that have been tested, working tracking, retargeting for the ones who slip, and follow-up automation that keeps going. Miss any one of them and the others underperform.
Partner access to your Meta Business Suite and ad account, your intake goals and how leads are handled, your practice areas and geographic targeting, any existing content, reviews, or brand assets, and an agreed approval process.
Almost always one of five things: targeting mistakes, weak messaging, a landing page that does not match the ad, poor follow-up, or broken conversion tracking. Only one of them is an advertising problem.
It depends on your location, competition level, practice area, and case value — which is why we scope it against your goals rather than quoting a package. Funnels typically take longer than search ads to tune, because you are building demand rather than intercepting it.
Free 15-minute strategy call
We will tell you where your caseload is leaking, whether or not you hire us.
Leave your details and we will call you back for your free 15-minute session.