Greathouse Trial Law
400%
growth in 20 months — #1 on the LF500 fastest-growing law firms
Watch the case studyIf you are a personal injury attorney in the state of Georgia, do not hire them — because I want to keep them all to myself.
Service
Local SEO: Your Foundation
Own the map pack in every city where you actually take cases.
Book an Accelerator CallThe problem this solves
The problem this solves
Most law firms buy SEO before they have a foundation to put it on. The result is predictable: a lot of work aimed at rankings the firm cannot hold, in cities where Google was never going to show them in the first place.
Local SEO is the foundation. It is the map pack — the three listings Google puts above everything else, with a map beside them — and for a firm whose clients search on a phone with intent to call, it is the single most valuable position on the page.
What's included
Everything in the programme
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Google Business Profile creation and management
Claim, verify, and fully build out the listing — categories, services, service areas, hours, attributes, and the photo set Google actually weights.
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Local SEO audit
Where you rank today across every city you serve, which competitors hold the pack, and the specific gaps between you and them.
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Citation and directory builds
Consistent name, address, and phone across the legal and general directories that feed Google. Duplicates found and killed.
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Map-pack link building
Local links and mentions that make your firm the obvious answer in your city, not just a plausible one.
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Local Search Supremacy programme
Case clusters and target cities drafted for your approval, then built to rank you below the map in your main city and the surrounding areas.
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Google Local Services verification support
Our Local Services manager handles the process, including the phone verifications that stall most firms for weeks.
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Ongoing optimisation and maintenance
Posts, Q&A, review response cadence, and profile hygiene — the work that keeps a listing ranking after month three.
How it works
What the first ninety days look like
- 01
Audit what you have
We map your current visibility city by city, pull your profile against the top three competitors in each, and show you exactly where the pack is being lost.
- 02
Fix the foundation
Profile rebuilt, categories corrected, citations cleaned and consistent. Most firms gain ground here before a single link is built.
- 03
Approve the target list
You see the case clusters and the cities before we build anything. Nothing gets targeted that you would not want the case from.
- 04
Build and report
Links, posts, and reviews on a monthly cadence, with a report that shows rank movement per city and the calls that came from it.
Proof
What it looked like for a firm like yours
“We have seen probably a 20% to 30% increase in leads overall.”
Questions we get asked
Straight answers
How is Local SEO different from regular SEO?
Local SEO targets the map results — the three listings Google shows above everything else with a map beside them. It is driven by proximity, your Google Business Profile, citations, and reviews. Organic SEO targets the blue links beneath the map and is driven far more by your website and its content. Most firms need both, but the map is where the phone rings first.
Do I need a physical address in a city to rank there?
To rank in the map pack for that city, yes — an address in the city is the single strongest signal, and Google is strict about it. Without one you can still rank organically below the map for that city, which is exactly what the Local Search Supremacy side of this service is built to do.
How long before we see movement?
Profile and citation fixes often move rankings within four to eight weeks. Competitive map-pack positions in a dense market take longer — plan on three to six months for meaningful change, and expect the first calls before the rankings look finished.
What if my Google Business Profile gets suspended?
It happens, usually over an address or category issue, and it is one of the more common reasons a firm loses its leads overnight. We handle reinstatement, and the profile hygiene work in this service is largely about making a suspension unlikely in the first place.
Do reviews affect map rankings?
Yes — both the volume and the recency. This is why Local SEO and reputation marketing are usually run together: the review programme feeds the map rankings, and the map rankings feed the review volume.
Works well with
Related services
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Organic SEO
Rank below the map for the searches your competitors are buying.
Coming in phase 2
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Reputation Marketing & Monitoring
A review profile that reflects the work you actually do.
Coming in phase 2
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PPC for Lawyers
Buyer-intent keywords only, so spend turns into consultations.
Coming in phase 2
Ready to own your map pack?
561-948-5001 250 S. Central Blvd, Suite 100-A, Jupiter, FL 33458
- Mon–Fri — 9am to 5pm
- Sat–Sun — By appointment
Request a call & get more leads now
A free 15-minute call. We will tell you where your caseload is leaking, whether or not you hire us.