Estate Planning · Massachusetts
Law Office of Polly Tatum
5+
years as a partner client
I am an estate planning attorney in Massachusetts, and the team has been a genuine partner in growing the practice.
Service
Law Firm Website
A fast, credible site built to convert visitors into signed cases.
The problem this solves
The problem this solves
Your website is the first spoke in the wheel, and for most people it is the first time they have hired a lawyer at all — or the first time since a bad experience with one. They arrive already unsure, on a phone, with your competitor one click away.
That is the whole job. Not to win a design award, but to load fast enough to be read, look current enough to be trusted, say the right thing in the first screen, and make the call obvious. A site that does those four things outperforms a prettier one that does not.
The rest of your marketing sits on this. Local SEO, organic rankings, and paid traffic all end up here. Sending more people to a site that does not convert is an expensive way to prove the site does not convert.
What's included
Everything in the program
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Worry-Free Website™
The site is ours to keep working. You are not billed per fix, and you are never quoted for a change that should have been part of running it.
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A new website every 24 months
A rebuild on a two-year cycle, included. Legal web design dates faster than most, and a site that looks five years old costs you cases before anyone reads a word.
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Mobile-first build
Designed for the phone first, then the tablet, laptop, and desktop. Most people looking for a lawyer are holding a phone and are not in a patient mood.
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Built to be found
Clean structure, correct headings, fast templates, and schema — the technical groundwork Local SEO and Organic SEO both stand on.
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Conversion layout
Phone number where it belongs, calls to action on every page, and the partner, associate, and staff presentation that decides whether a visitor trusts you.
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Practice area architecture
A page per practice area and per location you actually serve, structured so each can rank on its own rather than competing with the others.
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Authentic imagery and video
Your people, your office, your courtroom. Stock photography of a gavel reads as exactly what it is.
How it works
What the first ninety days look like
- 01
Audit and architecture
We map what you have, what ranks, and what converts, then agree the page structure before a single design decision is made.
- 02
Design and content
Layouts built around the conversion path, with our in-house content team writing the practice area and location pages.
- 03
Build and QC
Developed, then run through our QC process on real devices — speed, forms, tracking, and every call-to-action.
- 04
Launch and keep
Redirects mapped so rankings survive the move, then the site goes onto our hosting and maintenance, and onto the 24-month rebuild cycle.
Proof
What it looked like for a firm like yours
“It is not so much that they are a vendor, it is that they are a partner. They recognize that our success ultimately leads to their success.”
Questions we get asked
Straight answers
Do I own the website?
Yes. The site is yours, and so is the content in it. The Worry-Free Website arrangement covers building, running, and rebuilding it — it does not hold your site hostage.
What happens to my rankings when the site is replaced?
That is what the redirect map is for. Every old URL is mapped to its closest new equivalent before launch, so the authority a page has built up transfers rather than evaporates. It is the single most common way a redesign goes wrong, and it is entirely avoidable.
Why rebuild every 24 months?
Because legal web design dates quickly, browsers and devices move, and Google keeps raising the bar on speed and mobile behavior. A firm that rebuilds on a cycle never has the conversation about the site being five years old.
Can you work with our existing site instead?
Sometimes. If the foundation is sound we would rather fix and optimize than start over. If it is not — and a slow, unstructured, non-responsive site usually is not — a rebuild is cheaper than years of working around it.
Who writes the content?
Our in-house content team, working from your practice areas and your input. You approve everything before it goes live.
Works well with
Related services
Free 15-minute strategy call
Ready to own your map pack?
We will tell you where your caseload is leaking, whether or not you hire us.
- Headquarters
- 250 S. Central Blvd, Suite 100-A, Jupiter, FL 33458
- Hours
- Mon–Fri — 9am to 5pm
- Sat–Sun — By appointment
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